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Veronique AA Lapeyre, Marketing Manager 

Meet Veronique AA Lapeyre, who is responsible for Craft Scotland's marketing strategy.

Veronique AA Lapeyre

What do you do at Craft Scotland?

As Marketing Manager for Craft Scotland, I am responsible for crafting and implementing Craft Scotland’s communication activities. 

How do you help Scottish craft or makers?

I love to unearth new and interesting stories in makers’ work. Often makers are too close to the process to be able to communicate the wonder and joy of their craft to a wider audience in a way that truly resonates with them.  

What are your top three professional achievements?

1. I love website development projects and I’m always super happy every time a new website goes live.

2. At my previous company, we won some amazing awards and I was heavily involved in writing the successful applications.

3. Being asked to deliver a module on Brand Communications to third-year students at Heriot-Watt University, Galashiels, was a proud moment for me. I must really know my stuff if they want me to teach others!

What are your top three craft moments?

1. Every time I visit a local gallery, boutique, maker’s studio or design fair is a top moment. So many amazing pieces to peruse, buy and share with my friends and family.

2. Listening to the melodic sounds of all the looms clacking and swishing on my first visit to the High Mill, at Heriot-Watt University.

3. I have so many memories of making things when I was a kid but one that stands out is me, aged five, clumsily hammering nails into wooden blocks to make a sofa for my Barbies.

What are your top five skills tags?

  • Customer Value  
  • Content Creation
  • Project Management
  • Digital Marketing
  • Art Direction
  • What's your background?

    What started as a youthful obsession with fashion, art, music and craft has translated into a vibrant career as an arts communications professional. Like most people who work in the creative industries my career path is meandering and varied. Put simply, whilst I undertook valuable internships during my university days, I first cut my teeth as a Web Editor for a cult boutique in Glasgow. Then I became a Marketing & PR Manager for a designer knitwear company in the Scottish Borders before landing at Craft Scotland. I am fascinated by the intersection of culture, people and technology. Over the years, I have worked with some talented designers and I love promoting their work to new audiences.

    Tell us something surprising about you?

    I actually studied Classics and Anthropology for my undergrad. Greek myths are my jam!

    Finally, what's your favourite beverage?

    For every occasion - including celebrations, commiserations, pick-me ups and wind-downs - it has to be tea!

    Veronique AA Lapeyre

    Contact Veronique:

    Get in touch with Veronique with any questions about the Craft Scotland website, social media, photography and any other marketing enquires.

    Veronique AA Lapeyre
    Marketing Manager
    +44 (0) 131 466 3872

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